Toy retailers, want to boost sales and delight customers with the most sought-after, on-trend toy inventory. As an independent toy store, curating an unbeatable selection is the key to success. That’s why we’ve compiled this list of the 150 hottest-selling toys guaranteed to fly off your shelves.
In this comprehensive guide, you’ll discover an array of bestselling toys covering all interests, ages, and price points for every type of toy enthusiast. We’ll explore educational STEM toys, classic board games, crafty DIY kits, jaw-dropping big-ticket items, and plenty more that toy manufacturers can’t produce fast enough. We’ll also share insider tips on capitalizing on viral toy trends so your store is always stocked with the latest mania-causing playthings.
Use this toy intel to pick products shoppers get giddy about and keep those registers ringing! By offering an inventory packed with the 150 most in-demand and innovative toys, your store will become the go-to toy mecca families and gift-givers keep coming back to.
Let’s ensure your shelves are filled with the crème de la crème of toys!
What really makes a toy store Wonderful?
An unbeatable variety of the hottest, most fun toys kids adore! You’ll want to carry toys covering all ages and interests.
Think outside-the-box toys that build emotional intelligence, soft plushies full of personality, mix-and-match figures for creative play, educator-approved state learning toys, classic staples like Barbie, splashy indoor water toys, trendy tween games, endless Lego sets for constructive fun, developmental goodies from Fisher-Price, and special throwback editions for toy nostalgia.
Offer this diverse, high-energy selection and you’ll have happy kids dragging parents straight to your store! Carrying the most engaging toys across these categories is the key to catering to all those unique childhood passions and making your toy store their ultimate playground paradise.
Top-Selling Toys Every Toy Store Needs to Thrive
If you want your toy store to be the hottest spot in town, you need to fill it with the most fun, popular toys kids beg their parents for! I’m talking about all the classics and latest crazes, like:
- Nerf blasters and other awesome outdoor gear for active play
- Lego sets to build anything they can imagine
- Arts and crafts kits to spark creativity
- STEM and robotics toys that make learning hands-on
- Dollhouses, action figures, and playsets for imaginative fun
- Puzzles and board games for family game night
- Plush stuffed animals to hug – the snugglier, the better!
- Dolls and play cosmetics that inspire pretend play
- Remote control cars and drones for racing around
- Slime kits and other gooey goodies to get messy with
- All the viral toys and characters they see on YouTube
With the most engaging, on-trend toy selection around, kids will have a blast exploring your store while parents find everything on their wish lists!
Best Products to Sell in a Toy Store
Action Figures and Dolls:
- Marvel Legends Series Action Figures
- Barbie Dolls
- LEGO Minifigures
- Disney Princess Dolls
- Transformers Action Figures
- Star Wars Action Figures
- DC Superhero Action Figures
- Monster High Dolls
- My Little Pony Figures
- Bratz Dolls
- WWE Wrestling Figures
- Hatchimals
- Fortnite Action Figures
- Power Rangers Action Figures
- Peppa Pig Figures
- Paw Patrol Action Figures
- Teenage Mutant Ninja Turtles Figures
- Shopkins Dolls
- L.O.L. Surprise! Dolls
- Frozen Dolls
Board Games and Puzzles:
- Settlers of Catan
- Monopoly
- Scrabble
- Ticket to Ride
- Uno Card Game
- Jenga
- Risk
- Chess Set
- Connect 4
- Candy Land
- Clue
- The Game of Life
- Pandemic Board Game
- Carcassonne
- Codenames
- Twister
- Battleship
- Sequence Board Game
- Sushi Go!
- Bananagrams
Outdoor and Sports Toys:
- NERF Blasters
- Razor Scooters
- Soccer Goals
- Basketball Hoops
- Kick Scooters
- Skateboards
- Trampolines
- Kites
- Bubble Wands
- Water Guns
- Frisbees
- Hula Hoops
- Pogo Sticks
- Flying Discs
- Roller Skates
- Jump Ropes
- T-Ball Sets
- Sand Toys
- Swing Sets
- Playhouses
Arts and Crafts Supplies:
- Crayola Inspiration Art Case
- Play-Doh Sets
- Watercolor Paint Sets
- LEGO DOTS Bracelet Kits
- Friendship Bracelet Kits
- Spirograph Drawing Set
- Perler Beads Kit
- Paint-by-Numbers Kits
- Modeling Clay
- Calligraphy Sets
- DIY Tie-Dye Kits
- Jewelry Making Kits
- Origami Paper Sets
- Sewing Kits for Kids
- Magic Scratch Art Paper
Electronic and Tech Toys:
- Osmo Genius Starter Kit
- Anki Cozmo Robot
- Nintendo Switch
- LEGO Mindstorms Robotics Kit
- Sphero BB-8 App-Enabled Droid
- VTech Kidizoom Smartwatch
- LeapFrog LeapPad Tablet
- Amazon Kindle Kids Edition
- Zoomer Interactive Puppy
- LittleBits Electronics Kits
- Circuit Building Kits
- Science Experiment Kits
- Virtual Reality Headsets for Kids
- Remote Control Cars
- Drones for Beginners
Plush Toys and Stuffed Animals:
- TY Beanie Boos
- Jellycat Plushies
- Disney Plush Characters
- Squishmallows
- Pokémon Plush Toys
- Giant Teddy Bears
- Webkinz Plushies
- Build-A-Bear Workshop
- Steiff Teddy Bears
- Pusheen Plushies
- Hello Kitty Plush Toys
- Gund Stuffed Animals
- Aurora World Plush
- Sesame Street Plushies
- Furry Friends Plush Animals
- Teddy Ruxpin
- Cabbage Patch Kids Plush
Building Blocks and Construction Sets:
- LEGO Classic Creative Bricks Set
- Magna-Tiles
- K’NEX Building Sets
- LEGO Star Wars Sets
- LEGO Harry Potter Sets
- LEGO Technic Sets
- LEGO Friends Sets
- Mega Bloks Building Sets
- Lincoln Logs
- Tinker Toys
- Meccano Building Sets
- Knex Roller Coaster Sets
- Geomag Magnetic Building Sets
- Marble Run Sets
- Playmobil Sets
- Kinetic Sand Sets
- Building Block Tape
- Bristle Blocks
