Instagram is Gen Z’s favorite social media platform and has over 2 billion monthly active users. Whether you are a creator or a brand, 90% of your audience is present on this platform, actively scrolling, searching, and getting information. Every touch and scroll leads to a variety of intriguing pictures, videos, and stories from different pages. There is a high chance that your video also gets lost in the sea of millions of other videos.
For those looking to perfect the art of Instagram and maximize their likes and engagement, timing is one of the most important aspects. No matter how interesting your post is, your followers will not see it, if it is not uploaded at the appropriate time. As every creator wants their posts to get high exposure and a massive number of likes, posting them at the right time is crucial.
However, as the platform’s landscape changes and users’ habits evolve, the question of what the right time is to post on Instagram has created much buzz and debate. In this blog, we will discuss the best times to post on Instagram to get the most likes and followers.
Is there actually a Right Time to Post on Instagram?
Although there is no universal single right time to post on Instagram, there are different best times based on your target audience, time zone, and the type of content you’re sharing. The time when most of your audience is active on Instagram is undoubtedly the best time for you. Instagram promotes recent posts, and in such situations, when you post at the right time, the chances of your post reaching the right audience increase.
Your followers have different habits and preferences, and their Instagram schedule varies as per their work-life schedule. To understand those insights, the Instagram audience insights feature is the appropriate option to get a clear idea of when your target market is most active.
Secondly, the right time highly depends on the niche of your business. For example, B2B content may perform best during weekdays and business hours, but for entertainment content, evening or weekends is the best time. However, traveling content works best on festival holidays, vacation times, or even weekends.
Then comes the time zone, which is the most complicated factor in determining the best posting time. If you are a global business, finding a middle ground where you can post and most of your audience from different countries can engage is highly important.
However, remember that Instagram algorithms keep changing, and audience behavior evolves over time. In such a situation, it’s important to keep experimenting and update your strategy as per the target market.
The Overall Best Timing for Instagram: Elevating Likes and Comments
We have discussed that the best time to post on Instagram depends on various factors. However, there are certain time frames in which any creator or brand can post their content to maximize likes. We have done thorough research and analysis of 10,000+ posts posted at different times on Instagram, and based on that, we have created a general conclusion about the best time.
According to our research, 11 AM is the universal best time to post on Instagram. The reason behind this particular time is-
Midday Engagement – We have discovered that Instagram users are most likely to interact with content during work hours in the middle of the day. In most offices and colleges, lunchtime falls between 11 AM and 1 PM. People are more likely to scroll on Instagram while having their food, making it the best time to post your content. The content posted at 11 AM is definitely relevant for at least 2 hours, which is till 1 PM. Your content has more chances of receiving a massive number of likes due to infinite scrolling during lunch hours. Not only that, during lunch hours, people gather and talk about various topics.
In that case, if your content reaches a high number of people, the chances of reaching the potential customer through word of mouth also increase. However, many people may fail to get the desired number of likes even after posting at 11 AM due to a lack of engagement on their profile. Instagram promotes content from profiles that already have a certain number of likes and comments. To get this initial start, purchasing likes from Stormlikes, or some other authentic company is an ideal plan.
Best Time to Post on Instagram on Different Days
Different people have distinct schedules on different days of the week. 11 AM is the best universal time, but knowing the optimal times to reach your target audience on different days of the week might be much more helpful. After proper research, we have concluded and made a breakdown of the best times for each day of the week.
Monday
People are likely to wake up much earlier on Monday due to their schools, colleges, and offices. They are likely to scroll Instagram either as soon as they wake up or during break hours. Therefore, the best times to post on Mondays are 5 AM, 11 AM, 12 PM, and 1 PM.
Tuesday
Tuesdays and Wednesdays are considered the best days for posting content on Instagram. The best posting times on Tuesdays are 7 AM, 8 AM, 9 AM, 10 AM, and 5 PM.
Wednesday
Wednesdays are the most ideal and the best day to post on Instagram due to Midweek engagement. The best time to post on Wednesdays is 5 AM, 6 AM, 9 AM, 11 AM, 12 PM, 1 PM, and 4 PM.
Thursday
On Thursdays, 11 AM is considered the best time. However, you can also post at 6 AM, 12 PM, and 1 PM.
Friday
The data on Fridays indicate that the best times to post on Fridays are 7 AM, 2 PM, 3 PM, and 4 PM. It is evident that individuals leave work earlier at the conclusion of the week.
Saturdays
Saturday is the start of the weekend; therefore, it grabs low engagement due to weekend planning. Even after that, posting at 6 AM, 9 AM, and 10 AM or early evening, i.e., 5 PM, or 6 PM might help you to get at least a certain number of likes and views.
Sunday
Sunday is considered “The Worst Day to Post on Instagram.” Sundays are off for schools, colleges, and even offices. People prefer to spend the day outside in the real world with friends and families rather than scrolling on Instagram. However, posting in the late evening between 7 PM and 9 PM might get you a sufficient number of likes and comments.
Conclusion
The ever-changing world of Instagram makes it imperative to time your posts carefully to maximize likes and engagement. Millions of videos get posted every day on Instagram, and by leveraging these valuable insights, you can improve your chances of reaching your intended audience. A combination of research, audience analysis, and strategic mindset can produce greater outcomes. Even though there isn’t a one-size-fits-all formula for the “perfect” publishing time, the different times on different days we have discussed can help creators universally.
