Truth be told, posting on TikTok, whether it’s a picture or a video is blogging. TikTok is essentially a microblogging platform, similar to X, with the added bonus of pictures and videos. However, the platform is essential for bloggers, especially since it houses over 1.5 billion users globally. Creators and bloggers on the app need to harness the power of the photo and video-sharing social network. TikTok is a better monetized channel for bloggers compared to a lot of other platforms like Facebook and YouTube.
TikTok is an extremely effective tool for bloggers for two purposes, for starting a blog as well as promoting it. Think about it, the captions that come with TikTok posts are microblogs. At one point in time, TikTok was solely for videos, but with the recent update of the increase in caption length, you can fit a blog into a caption easily. TikToks are, therefore, helping bloggers get more popular.
This article will talk about how TikTok is an effective blogging channel and how to get more TikTok followers and build a targeted audience for your blog. You will understand not only how to build an engaged community but also how to start blogging on TikTok with some helpful ideas.
TikTok-Blogging: The Accompanying Numbers
In this blog, we’ve researched how blogging on TikTok works and the best place to buy TikTok likes. As a user, you can create captions for posts of up to 4,000 characters, while the average English word consists of 4.7 characters. In conclusion, without hashtags, you can write blogs of up to 850 words, which can act as medium-sized blog posts. To be sure, this blog isn’t a microblog, but it is somewhere between a long-form blog and a medium-sized blog.
However, TikTok allows you to continue your content in the comments section, each comment also consists of a maximum of 4,000 characters. You can post as many TikTok comments as you like to make your point. This can help you add context to the caption of the TikTok you posted.
Blogging on TikTok: Benefits for Bloggers
You can use TikTok as a launchpad for your blog, or promote your blog on the app. There are numerous benefits to doing both, and here are some of them.
Promoting an Existing Blog on TikTok: Benefits
- Free Marketing: It’s completely free to market your blog on TikTok, it won’t cost anything unless you boost your posts.
- Driving Traffic: Driving traffic becomes easy when you provide links in your bio or direct followers who engage with your TikTok posts to your blog’s website.
- Building a Community: TikTokers communicate with each other more on the app’s interface than on any other platform. You can connect with your targeted audience through TikTok, and even take suggestions from them. This will help your followers grow and increase a sense of community with your readers and make them feel included in the process.
Benefits of Starting a Blog on TikTok
- Accessing Niche Markets: For those with a targeted niche, meeting, reaching, and engaging with your targeted audience becomes easier with TikTok. You can easily tap into an ultra-lucrative niche industry via TikTok.
- Content Authority: Engaging content that is factually correct and posed via TikTok establishes your credibility in your industry. The higher your credibility, the more people interact with your TikToks, driving website traffic.
- Unique Brand-Enrichment Channel: A blog in a medium different from others, in this case, a TikTok, is an interesting addition to your content mix and is sure to intrigue readers.
Creating Blogs on TikTok: Creator Accounts and How to Grow Your Blog
Having a TikTok Creator account is easier now than ever. You can sign up for free and have more functions and benefits than private accounts on the app. Some of the benefits of getting a TikTok Creator account are as follows:
- On-demand analytics
- Monetization options
- Engagement tools
- Call-to-action button
- And much more
Reasons
Here are a few reasons why you should opt for starting a blog on TikTok with a creator’s account.
- Creator-Center Analytics: You can access critical insights into the reach of your brand. These creator analytics are on demand and perfect for helping bloggers understand how to refine their content on TikTok and tap into their niche.
- TikTok Ads: You get ideal blog promotion delivery tools with TikTok ads. They may cost a little extra, but TikTok Ads can increase your reach by unbelievable amounts.
- Scheduling: You can schedule videos on TikTok which helps you post regularly when your audience is online. This can be particularly helpful when you have a hefty workload but want to stay consistent on TikTok
- Labels: Your audience is completely aware that you are a high-performing blogger on TikTok through a creator’s account, especially if verified.
Tips
Here are some tips on growing your following on TikTok with a creator’s account.
- Find a Niche: Do your research about your niche related to your industry in order to find a targeted audience that truly appreciates your work.
- Use a Captivating Bio: Your bio should clearly mention the niche your blog follows and what your audience can find on your TikTok page.
- Use Compelling Content: Make sure your TikToks and their captions are compelling, captivating, concise, and detailed. CTAs at the end of your captions can greatly help you increase your audience.
- Engage: Take some time daily to respond to comments and welcome new followers or go live on TikTok to show your followers you care about them.
The Bottom Line: TikTok Blogs
TikTok, the app originally created just to share edits and videos, has evolved to new limits. Bloggers can truly harness the functions and features of TikTok. This allows users to engage more with each other to run a successful blog on TikTok. You can fully run a successful blog on TikTok through post captions, comments, and personalized videos, especially edits.
A tip from us to get more TikTok likes is to use Canva and other graphic designing tools to add effects to your TikTok to complement your blog posts and set you apart from the competition. This blog helped you understand how TikTok can help grow your blog.
